ADDMAN Group and Entinties

Brand Guidelines

As an evolving company, ADDMAN serves a wide variety of customers across the manufacturing landscape. It was imperative that ADDMAN establish a unified brand and identity program so that we could communicate effectively with our key clients. The Brand Expression Guide provides clear guidance for all employees, departments, and outside sources. It is intended for anyone who writes, edits, or designs publications and materials for or about ADDMAN

Powerful alone. Better together.

MISSION

ADDMAN’s mission is to become the industry’s leading provider of comprehensive production and engineering solutions to meet the toughest challenges. This will be achieved through innovation and delivering exceptional results.

VISION

We are building a customer-focused, engineering-centric, additive-enabled sustainable manufacturing company for the future. We are accelerating the American manufacturing revolution with the most talented people and the best technologies with a relentless pursuit of quality and integrity.

VALUES

For 45 years, as separate organizations, we’ve pursued success for our customers. As ADDMAN, we come together to serve a unified purpose; solve our customers’ toughest challenges, increase the performance of the parts we make for them, and enable new innovation.

Brand Strategy

Our goal is to distinguish ADDMAN as the most customer-centric, full-solution American manufacturer.

INNOVATIVE: A presence based on reality: less “what ifs” and more “what is.” (solving complex challenges)
EXCEPTIONAL: Assuring our customers’ success through innovation. (leveraging our key differentiators)
DEPENDABLE: Delivering quality parts and a frictionless customer experience. (transparency and collaboration)

TAGLINE: Power the Pursuit

Creative Platform: Innovation in Motion

What we do at ADDMAN isn’t static—it can’t be. The world around us is constantly evolving, and to keep up, we have to move faster, think smarter, and innovate relentlessly. The Aerospace and Defense industries demand more advanced solutions, while the medical sector requires constant breakthroughs in technology. That’s where we come in.

[Innovation in Motion]
ADDMAN is innovation in motion. We’re driving unstoppable momentum in manufacturing because we know that standing still isn’t an option. It’s why we do what we do—pushing the limits of what’s possible so that our customers can stay ahead in their industries.

[Expertise Behind the Machines]
Our value isn’t just in the machines we operate—it’s in the expertise we put behind them. We’ve brought together the industry’s top experts, creating an ecosystem where innovation thrives, and complex problems find solutions. When you partner with ADDMAN, you’re not just accessing cutting-edge technology; you’re tapping into decades of expertise across multiple sectors. Together, we Power the Pursuit of progress.

[Shaping the Future]
At ADDMAN, we’re not just focused on today’s challenges—we’re helping you chase tomorrow’s opportunities. Whether it’s supporting national defense or advancing life-saving medical technologies, we’re here to Power the Pursuit of your vision. We are powering the next generation of manufacturing. Together, we move forward with unstoppable momentum.

Elevator Pitch

At ADDMAN, we’re not just a manufacturing partner—we’re a catalyst for progress. From prototype to production and every phase in between, our team is here to accelerate your vision. Spanning coast-to-coast, our network of six companies and 500+ experts offers full-spectrum manufacturing, from metal and polymer 3D printing to precision CNC machining and domestic injection molding. We bring unparalleled expertise across industries, guiding you through every step to deliver “any part, any volume, every step of the way.”

Our mission is to power your pursuit of innovation with complete lifecycle solutions. We adapt as your needs evolve, ensuring your product roadmaps stay ahead of the curve with the expertise, agility, and momentum you expect from ADDMAN.

Portfolio of Companies

ADDMAN was formed to help American companies accelerate their manufacturing. With an engineering-centric portfolio of diversified manufacturing brands, a partnership with ADDMAN delivers solutions for every part, at any volume, for every step of the product lifecycle.

Brand Architecture

ADDMAN adopts a hybrid brand model to communicate our businesses to the market.

Experts of Their Craft

Metal Additive Manufacturing

Leveraging state-of-the-art technology, we produce mission-critical parts that are lighter, stronger, and reach the market faster through additive manufacturing. As a leader in refractory metal additive manufacturing, Castheon Advanced Manufacturing is synonymous with high-quality, isotropic microstructures, advanced metallurgy, and optimized print parameters, setting the standard for best-in-class production.

Polymer 3D Printing

Dinsmore drives prototyping and low-rate initial production activities within the ADDMAN portfolio. With extensive expertise in product go-to-market, we assist companies in developing
a tactical roadmap to establish a competitive advantage through additive manufacturing. Dinsmore has production capabilities that span SLA, DLS, FDM, MJF, and PolyJet modalities.

Injection Molding

In many industries, injection molding is crucial for fabricating various parts. Our domestic injection molding capabilities are fueled by the dedicated team at our HARBEC business. With more than 45 years of experience, we offer superior strength and product durability, fast production speeds, and the capacity to meet the need for high production volumes. All this is done in the name of sustainability with “The HARBEC Way” in mind. Meeting the needs of today without compromising the quality of the future.

Precision Machining

A full complement of processing and finishing elements are available with ADDMAN’s Precision Machining footprint, which includes 5-axis CNC turning centers, wire EDM systems, and complete processing and finishing capabilities. With over 50 years of experience in Precision Machining, we have achieved the highest quality standards.

Visual Identity

The logo helps represent who we are, what we do, and where we are headed. As one of our most valuable assets, we should celebrate its presence as a visual representation of our brand. Ensure that a high contrast with the background (using master brand colors only). Confirm that you are using the correct version as shown here. Note there are several older versions of the logo out in the market, along with legacy-acquired company logos.

The monogram without the word ADDMAN is intended to be used only as an artistic element. As a result, we can build equity in our brand identifier when we use it in marketing collateral or secondary signage. Also, it can be used in clothing.

Color Options

The logo owns a 3-color primary palette. Primary Blue, Primary Orange, and Primary Black. The colors reflect who we are and where we’re headed (bold, innovative, reliable, and purposeful). It’s our “go-to” choice for all applications.